Beats by Dre Has a New CMO from Forward and The Honest Company

Chris Thorne is filling the role after a nearly five-month vacancy

Headshot of Chris Thorne for a story on Beats Electronics new CMO.
Thorne will further develop Beats' storytelling and 'drive and continue to shape Beats' brand identity through diverse pop cultural experiences.' Beats by Dre

After a nearly five-month vacancy, audio brand Beats by Dre has a new chief marketing officer: Chris Thorne. He was most recently chief growth officer at healthcare startup Forward, but has also served as CMO of actress Jessica Alba’s natural baby and beauty brand The Honest Company and global vice president of marketing, media and mobile at video game company Electronic Arts.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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