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Ahead of the World Cup kicking off, headphones brand Beats By Dre has released a campaign that focuses on the pressure, criticism and expectations that soccer players face off the pitch.
The campaign, titled “Defy the Noise,” features a range of international players including Bukayo Saka, Serge Gnabry, Kingsley Coman, Ritsu Doan and others, aiming to show what they go through when training and preparing for matches, and the judgment and scrutiny they all face.
The 90-second film from Uncommon Studio also features fast-paced shots from self-captured content and archive footage outlining the challenges and the criticism thrown at the young players.
The film also serves as a premiere for British rapper slowthai’s new single “i know nothing,” and there are additional cameos from figures of the worlds of soccer, music, TV and social media.
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