How Beats by Dre Doubled Down on Sha'Carri Richardson

As the sprinter's Olympic dreams evaporated, her partnership with Beats and Apple Music only got bigger

Sha’Carri Richardson, with long, newly dyed orange hair flowing behind her like flames, dusted the competition at the Olympic trials in mid-June in Oregon. The 21-year-old sprinter finished the 100-meter race in 10.86 seconds, qualifying for her first Olympics and earning the “fastest woman in America” title.