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In another sign that disability representation is entering the mainstream, Barbie has released its first doll representing a person with Down syndrome.
Designed in partnership with the National Down Syndrome Society (NDSS), the new Barbie is the latest edition to the Mattel brand’s Fashionistas line, which features a range of diverse dolls. This year’s collection also includes a Barbie with braces and a Ken doll with a prosthetic leg.
The Down syndrome doll is a milestone in the 64-year history of Barbie, which recently has been on a mission to become more inclusive across its products.
“We have been on a journey for about eight years now to modernize the Barbie brand,” Lisa McKnight, executive vice president and global head of Barbie and Dolls at Mattel, told Adweek.
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