Here's How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago

And why the doll is still polarizing today

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


In the weeks leading up to the national bicentennial of July 4, 1976, communities across America joined in the craze for shoving time capsules into the ground. Among them was the town of Lima, Ohio. But while Lima buried the usual payload of comic books and bumper stickers, local officials tossed in another item to signify local cultural life in 1976: a Barbie doll.

image

Barbie dolls were, and remain, common items to seal into time capsules, and why not? There are few toys—and certainly no single doll—as famous and enduringly influential as Barbie, who, incidentally, is turning 60 on March 9.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in