Luxury fashion brand Balenciaga aims to raise awareness about regenerative agriculture through its Regenerative Agriculture Experience, which lets smartphone users farm crops in augmented reality.
The experience is available for free by visiting the Balenciaga website on an iOS or Android device. There, visitors can choose one of two playable characters and place a virtual farm into the AR world in front of them on their device’s screen.
Users can tap on the screen to move their characters throughout the virtual environment.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in