Ikea Had a Great Reaction to Balenciaga Making a $2,145 Version of Its 99-Cent Blue Bag

Creative agency Acne crafts a cheeky response ad

The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea’s famous blue tote—though the price tag looks a whole lot different.

@nudd Tim Nudd is a former creative editor of Adweek.