The designers at Balenciaga must be big Ikea fans, because the French fashion house just unveiled a fancy new leather bag that looks strikingly like Ikea’s famous blue tote—though the price tag looks a whole lot different.
Balenciaga’s goes for $2,145. Ikea’s is just 99 cents.
This was too much comedy for Ikea to process silently. In Sweden, at the urging of its agency partner Acne, Ikea (via in-house shop Ikea Creative Shop) whipped up a print ad and a social post comically explaining to readers how to tell the difference between Balenciaga’s bag and Ikea’s.
The print ad reads:
How to identify an original Ikea Frakta bag
1) Shake it.