Avon Makes TikTok Debut as Part of 'Digital Transformation'

Campaign by VaynerMedia is agency's first work for the brand

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LONDON—The beauty brand Avon has made its debut on TikTok through a new #LiftLockPop campaign that will “help Avon reach a new audience” and boost sales from social channels as part of a “digital transformation journey,” according to VaynerMedia.

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