Data & Insights

Skincare Gets a Pandemic Boost, and Tula's Record Monthly Sales Are Proof

Personal care brand relies on DTC channels to overcome coronavirus challenges

tula products — Tula's successful launch of a new product, a sunscreen gel, is part of its success story for April.Tula

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Beauty brand Tula Skincare is on track to have the best sales month in its history, even in the midst of the pandemic.

Year-over-year sales for April are up five fold, and nearly two times what they were in March, according to CEO Savannah Sachs.

That growth, fed by consumers’ focus on health and the brand’s digital strategy, comes despite the fact that the stores of its retail partners such as Ulta and Nordstrom remain shuttered.

“Tula is benefitting from a shift in consumers’ focus to health and wellness,” Sachs said.