Avon Elevates Özlem Çitçi to Chief Marketing Officer

The appointment follows Kristof Neirynck's promotion to CEO

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Avon has named Özlem Çitçi as its new chief marketing officer, just weeks after promoting its former CMO Kristof Neirynck to chief executive.

The beauty business confirmed Çitçi will take control of the marketing department come January 2024. The exec first joined Avon as head of marketing for Turkey in 2020, before being elevated to head of marketing for Europe in May 2023.

Çitçi has already transformed the legacy brand’s approach to marketing in Europe, bringing the physical catalogue that’s so synonymous with the brand online and using social to grow its market share on the continent.

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