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Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser.
Neirynck will take over the role from Jan. 1 after two years of running the marketing for the brand, while also taking on the role of managing director for Western Europe earlier this year. During that time, he has improved the profitability of the region while developing omnichannel access to the brand.
He
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