Avocados From Mexico Launches a Homey Digital Experience Ahead of Super Bowl 56

The brand is turning to experiential to make avocados more shoppable for the Big Game

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As the Super Bowl quickly approaches, more brands are unveiling their advertising plans for the Big Game, including Avocados From Mexico (AFM). The brand previously announced plans to return to the event in November. Now, AFM has launched a multifaceted digital campaign—along with a new partnership with eCommerce Acceleration platform, MikMak.

Titled “House of Goodness,” the experience is hosted by former NFL quarterback Drew Brees and will give visitors a first-hand look into the “always good” world of avocados.

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