Avis Joins Travel Brands in Making Germ-Killing Its Central Marketing Message

Budget's new safety pledge rests on the reputation of Lysol

a person clicking in a seat belt
Avis will be disinfecting seat belts and other “touch points” in its cars with Lysol. Getty Images

Fifty-seven years ago, car rental brand Avis began telling the public “We try harder.” And while that famous slogan is still in place, a suitable pandemic-era addendum might be: “And we spray harder, too.”

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.