Adweek Original Video

How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'

David Angelo picks his three favorite ads

By Katie Richards

July 24, 2017

The true test of a great piece of advertising, for David&Goliath founder and chairman David Angelo, is something that’s timeless and resonates with people long after it’s been released into the world.

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Katie Richards

Katie Richards is a staff writer for Adweek.

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