Adweek Video

How Avis Brilliantly Pioneered Underdog Advertising With ‘We Try Harder’

David Angelo picks his three favorite ads

By Katie Richards

July 24, 2017

The true test of a great piece of advertising, for David&Goliath founder and chairman David Angelo, is something that’s timeless and resonates with people long after it’s been released into the world.

Katie Richards
@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.
Recommended videos
You Might Like
This is a Profile

TV Has an Identity Problem That Marketers Can No Longer Ignore

By Christine Grammier, Head of Buy Side TV, LiveRamp

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

How Unilever Improved Customer Identity Recognition Five-Fold in Six Weeks

By Dana Moroze

This is a Profile

Stop Talking About the Cookieless Future and Start Taking These Actions

By Scott Howe, CEO, LiveRamp

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}