Augmented Reality Ads See Better Reception Than Other Digital Formats

A recent study from Ericsson found consumers are more likely to interact with mixed-reality ads

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Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising.

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