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For the first Super Bowl ad in Mountain Dew Baja Blast history, PepsiCo brought in Aubrey Plaza and her former Parks and Recreation costar Nick Offerman to try to contain their enthusiasm.
Earlier this year, PepsiCo announced that Mountain Dew Baja Blast—a favorite of Chalupa-stockpiling, Nacho Fry-chasing, Crunchwrap-decimating Taco Bell patrons for the past two decades—would be available in bottles and cans for the first time. That merited an extraordinarily wry ad for Super Bowl 58—created by Goodby, Silverstein & Partners—that only White Lotus and Emily the Criminal star Plaza could deliver.
While
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