As the World's Bars Reopen, Heineken's Ad About Social Distancing Is 100% Relatable

Publicis Italy captures the joy and awkwardness of the new normal

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LONDON—If you live in a region that’s made it through the worst of the Covid-19 pandemic and you’ve been brave enough to venture back into a bar, you’ll know that it’s a bit of an unusual experience: hand sanitizer everywhere, people wearing masks, black and yellow tape marking where you can and cannot stand to maintain social distancing.

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