Heineken Creates a 31-Pack of Non-Alcoholic Beer for Dry January

The limited-edition packs are available for free beginning Dec. 27

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January tends to be a popular month for people to swear off alcohol, and Heineken wants to give consumers a booze-free alternative.

The beer brand has created the January Dry Pack, a case of 31 cans of Heineken 0.0, the brand’s non-alcoholic beer.

Heineken partnered with integrated creative agency Fast Horse to create the limited-edition packs, which are available for free on a custom website beginning Dec. 27 at 10 a.m. ET. The number of packs are limited and only available in select markets.

“With Heineken 0.0,



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