Apple’s Carbon-Neutral Lullaby; King Arthur’s Fresh Look (and Name): Thursday’s First Things First

Plus, new executives at DDB

sleeping baby
The protagonist of Apple's latest advert is a baby, representing Generation Alpha born this year. Apple

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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