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I am the greatest!
Apple continues its “Shot on iPhone” campaign with “Selfies on iPhone X,” an ode to the self-gratifying art form.
The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album “I Am the Greatest”), spouting bombastic phrases like, “I’m going to become champion of the universe!” to the laughter of a live audience.
Meanwhile, in minimalistic Apple style, selfies in all their iterations flow by—candids, subjects who avoid the camera eye, pretend candids, poses of all sorts, and rows and rows of only-slightly-different selfies, taken on the quest to find the perfect shot.