Apple Celebrates Summer With Joyful Worldwide ‘Shot on iPhone’ Out-of-Home Campaign

This season, there is 'Sunshine Everywhere'

Headshot of Tim Nudd

For the third year of its “Shot on iPhone” campaign, Apple is embracing the warmth and joy of summer in a global (well, Northern Hemisphere anyway) out-of-home campaign featuring summery photos taken by iPhone users everywhere. The campaign is called “Sunshine Everywhere.”

Check out some of the pics below. As we’ve noted a number of times, the OOH “Shot on iPhone” work is perfect for Apple, working a seamless product pitch into instantly iconic executions.

Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register

@nudd Tim Nudd is a former creative editor of Adweek.