Apple Names Greg Joswiak as Its New Marketing Head

Phil Schiller, who began his career at the company in 1987, will continue to lead the App Store and Apple Events

Photo of Greg Joswiak
Apple named Greg Joswiak as its new svp of worldwide marketing. Getty Images
Headshot of Richard Collings

Consumer electronics giant Apple announced today that it has named Greg Joswiak as its svp of worldwide marketing, replacing company veteran Phil Schiller.

Though he will remain at Apple, Schiller said in a statement that he is stepping away from the role to spend more time with family and friends and on personal projects.

Joswiak, a leader within its product marketing organization, will lead Apple’s product management and marketing, developer relations, market research, business management, education, enterprise and international marketing efforts, Apple said. As part of the executive team, he will report to CEO Tim Cook.

According to the company, he brings more than 20 years worth of experience in leadership roles in Apple product marketing, most recently as vp of worldwide product marketing for the last four years. Joswiak has overseen marketing for numerous products including the original iPod and iPhone, Apple noted.

“Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy,” Cook said in a statement.

Meanwhile, Schiller will begin a new phase of his career at the company as an Apple Fellow and will continue to lead the App Store and Apple events and report to CEO Tim Cook, according to the company’s statement. He has been with Apple since 1987.

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple,” Cook said.

The company also said Schiller has helped guide Apple in regards to its products and marketing for 30 years. Under Schiller, Apple has become one of the most powerful players in the marketing industry—just last year, it was named the Cannes Lions Creative Marketer of the Year.

Schiller most recently led the planning and execution of Apple’s first virtual Worldwide Developers Conference. The event, which went virtual due to the pandemic, included notable software and hardware announcements.

“It has been a dream come true for me to work at Apple, on so many products I love, with all of these great friends—Steve, Tim, and so many more,” Schiller said in a statement. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to make some time in the years ahead for my family, friends and a few personal projects I care deeply about.”

@RichCollings Richard Collings is a retail reporter at Adweek.