Apple Is Quietly Ramping Up Its Ad Game With Search Ads Expansion

The App Store is trying again at one of its few failures

iPhone box, iPhone and AirPods
Apple will have to learn from its iAd mistakes if it wants to run a successful mobile ad business. Getty Images

In 2010, Apple introduced its mobile ad platform, iAd, as part of then CEO Steve Jobs’ vision to beautify mobile display ads, but that shuttered in 2016. It was considered a rare blemish in recent history.

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@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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