Apple Brilliantly Imagines a Parallel Universe Where Hollywood Always Used Vertical Video

La La Land's Damien Chazelle directs a 9-minute celebration of a long-maligned format

A stunt man finds himself mysteriously dropped into Hollywood history, with a vertical twist. Apple

Ask a random person to photograph or film you, and you’re likely going to get a vertical shot.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."