CPG & Grocery

Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

International Beer Day livestream included celebrity performances, Clydesdales and a Drizly partnership

The festival included a Bon Viv cocktail-making session with Cocktail Academy. Anheuser-Busch
By Ian Zelaya

August 11, 2020

As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival.

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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