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While most consumers are familiar with brands like Bud Light and Budweiser whether they drink beer or not, its likely far fewer are aware of or have a relationship with the parent company of those brands, Anheuser-Busch.
But the world’s largest brewer wants to change that. This year, it pulled Budweiser from the Super Bowl for the first time in more than three decades, instead airing a moving spot for the umbrella brand—which featured over a half dozen brands—and launched the “Let’s Grab a Beer” positioning.