Anheuser-Busch's Super Bowl Ad Gets to the Heart of What 'Let's Grab a Beer' Really Means

It's the first time the beer giant has chosen to run a corporate spot in the Big Game

In the before times, Anheuser-Busch U.S. chief marketing officer Marcel Marcondes used to grab a beer with Wieden+Kennedy’s Neal Arthur and Karl Lieberman every week or two at a Belgian beer bar in New York City’s Flatiron District. The meetings had no agenda, it was just a time to hang out, catch up and maybe chat through some new ideas.