Anheuser-Busch’s Super Bowl Ad Gets to the Heart of What ‘Let’s Grab a Beer’ Really Means

It's the first time the beer giant has chosen to run a corporate spot in the Big Game

Still from Super Bowl ad
The ad is made up of several vignettes, each representing a different occasion and brand. Anheuser-Busch

In the before times, Anheuser-Busch U.S. chief marketing officer Marcel Marcondes used to grab a beer with Wieden+Kennedy’s Neal Arthur and Karl Lieberman every week or two at a Belgian beer bar in New York City’s Flatiron District. The meetings had no agenda, it was just a time to hang out, catch up and maybe chat through some new ideas.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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