Anheuser-Busch Brings Back Its 38-Year-Old Ad Slogan to Promote Responsible Drinking

The new 'Know When to Say When' spot features bartenders encouraging safe drinking behaviors

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In a lighthearted new spot that harks back to one of the first responsible drinking ads by a major alcohol brand, Anheuser-Busch is celebrating service industry workers who take their jobs a step further by helping keep patrons safe.

The minute-long ad opens with a bar manager explaining that while she’s asking a lot of her bartenders as the establishment prepares to reopen, they’re taking it really seriously. Maybe too seriously.

Then, a deep-voiced sports announcer introduces those bartenders as “Know When to Say When” all-stars in the style of an NFL

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