Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After the initial shock of lockdown, one of the early trends among alcohol brands was an outpouring of support for bartenders and service industry workers—people who were hit especially hard by the closure of bars and restaurants.
But as often happens, that kind of support slowed down as the months dragged on. There are still to-go orders being made, and some regions have allowed partial reopening, but the reality for most bartenders is that things are far from normal—and won’t be for quite some time.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in