The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
When almost every car commercial in Super Bowl 54 featured a celebrity saving the day, revisited a classic character or that song that won’t get out of your head, it can be hard for a brand to stand out among its competitors, let alone every other product shilling during the game.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in