Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & Saatchi told the compelling story of eight-time Paralympic gold medalist Lauren Woolstencroft. Last year, the brand and agency partnered with Burrell Communications to tell the story of football phenom Toni Harris, the first woman to receive a college scholarship for a non-kicking position.