Cobie Smulders Is the Perfect Blockbuster Hero in Toyota’s Super Bowl Ad

The Stumptown actress saves the world… sort of

cobie smulders driving a car
Cobie Smulders picks up a few friends in peril in Toyota's Super Bowl ad. Toyota

Toyota has made a habit of telling strong stories in its Super Bowl advertising, with a dash of heroism and inspiration for good measure. Two years ago, the automaker and its longstanding agency Saatchi & Saatchi told the compelling story of eight-time Paralympic gold medalist Lauren Woolstencroft. Last year, the brand and agency partnered with Burrell Communications to tell the story of football phenom Toni Harris, the first woman to receive a college scholarship for a non-kicking position.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.