Toyota’s ‘Good Odds’ Is Called the Most Effective Super Bowl Ad on Key Brand Metrics

Unruly looks at likely emotional, social and business impact

Saatchi & Saatchi's uplifting spot told the story of Paralympic skier Lauren Woolstencroft. Toyota

Plenty of Super Bowl ads were entertaining, but which really had an impact at the brand level?

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@nudd Tim Nudd is a former creative editor of Adweek.