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Toyota's 'Good Odds' Is Called the Most Effective Super Bowl Ad on Key Brand Metrics

Unruly looks at likely emotional, social and business impact

Saatchi & Saatchi's uplifting spot told the story of Paralympic skier Lauren Woolstencroft.Toyota
By Tim Nudd

February 8, 2018

Plenty of Super Bowl ads were entertaining, but which really had an impact at the brand level?

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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