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Plenty of Super Bowl ads were entertaining, but which really had an impact at the brand level?
Toyota topped that list with the Saatchi & Saatchi spot “Good Odds,” according to new data from Unruly, based on the company’s “EQ” scores, a combined metric that scores ads on their likely emotional, social and business impact.
“Good Odds,” which told the story of eight-time Paralympic gold medalist Lauren Woolstencroft (and was tied to Toyota’s upcoming major Olympic sponsorship), earned an EQ score of 6.1.
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