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Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae.
Back-to-school campaigns this year carry extra significance, with many students returning to the physical classroom for the first time since the pandemic began. With that in mind, American Eagle is focusing its messaging on the joy students will likely experience being with their friends.