Amazon Wants to Save Summer for Kids Stuck at Home With Its Camp Prime

It's in partnership with the Boys & Girls Clubs of America

blue background with white text that reads welcome to camp prime with people doing camp activities on the letters
Camp Prime includes both free and premium membership activities. Amazon
Headshot of Emmy Liederman

Amazon is trying to make summer during a global pandemic a little less boring by teaming up with Boys & Girls Clubs of America to simulate a summer camp experience for kids across the country.

Amazon hopes its Camp Prime will facilitate a sense of normalcy among families by keeping kids entertained and making the lives of parents more convenient, according to a spokesperson. The program features how-to videos and a free Camp Prime Handbook, which includes step-by-step instructions for a variety of activities, including arts and crafts, fire-less campfires and science experiments.

The handbook outlines an egg drop experiment and includes some background information on coding for those interested in science, technology, engineering and math (STEM). With a paid membership, campers can expand their knowledge by attending Amazon Future Engineer classes and watching educational shows like Sid the Science Kid, which is available on Prime Video.

As of June, nearly two out of every three camps had opted to close this summer, according to summer camp management software company CampMinder.

While the camp is available to anyone with internet access, each activity features Prime Video, Prime Reading and Prime Music suggestions, which are only available with a paid membership. The camp also encourages families to enhance their camp experiences by saying things like “Alexa, tell me the fun fact of the day.”

Amazon will release its free how-to videos, which are taught by industry professionals, on its blog every day at 1 p.m. until July 18. The itinerary includes a family meditation guide, an at-home dance class and a beatboxing tutorial.

Amazon is donating $500,000 to the Boys & Girls Clubs, which will be used in part to fund “curbside camp kits” that will be available for pickup in select locations. According to the spokesperson, the nonprofit organization was a natural fit when choosing a partner for this program.

“With the Boys & Girls Clubs’ 160 years of experience providing youth camps, we’ve created an experience that will help families make the most of this unique summer, building on Prime’s year-round goal to help make people’s lives a little easier, more convenient and more fun every day,” said Jamil Ghani, vice president of Amazon Prime, in a blog post.

Amazon is encouraging users to make their own donations through AmazonSmile,AmazonSmile Charity Lists, or by simply saying “Alexa, donate to Boys & Girls Clubs.”


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now


Join Adweek for Commerce Week, a live virtual summit on Nov. 9-12, to explore the rapid transformation of the commerce landscape, and what's next. Register now.


Emmy is a senior journalism major at The College of New Jersey with minors in Spanish and broadcast journalism. She has previously worked as editor-in-chief of her college newspaper, The Signal, as well as an intern at Tribune Publishing Company. Emmy is looking forward to contributing to Adweek as an intern working with its breaking news and audience engagement teams.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}