Amazon

Amazon Wants to Save Summer for Kids Stuck at Home With Its Camp Prime

It's in partnership with the Boys & Girls Clubs of America

blue background with white text that reads welcome to camp prime with people doing camp activities on the letters
Camp Prime includes both free and premium membership activities. Amazon
Headshot of Emmy Liederman
By Emmy Liederman

July 14, 2020

Amazon is trying to make summer during a global pandemic a little less boring by teaming up with Boys & Girls Clubs of America to simulate a summer camp experience for kids across the country.

Headshot of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering ad agencies.

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