Amazon Wants to Save Summer for Kids Stuck at Home With Its Camp Prime

It's in partnership with the Boys & Girls Clubs of America

blue background with white text that reads welcome to camp prime with people doing camp activities on the letters
Camp Prime includes both free and premium membership activities. Amazon

Amazon is trying to make summer during a global pandemic a little less boring by teaming up with Boys & Girls Clubs of America to simulate a summer camp experience for kids across the country.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.
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