Amazon Rolls Out Its Own Peloton Competitor, Prime Bike

The launch follows a spike in consumer interest in at-home fitness equipment

The connected bike is not currently available from Amazon or Echelon. Echelon/Amazon

UPDATE: Amazon reached out to Adweek with a clarification about the Prime Bike, saying that it’s apparently “not an Amazon product.” Read here for more.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.