The Prime Bike Is Apparently ‘Not an Amazon Product’

The connected fitness bike would have challenged Peloton's dominance

The connected bike is not currently available from Amazon or Echelon. Echelon/Amazon

Bad news for anyone excited about the prospect of a $500 Peloton alternative in the so-called Prime Bike: Amazon says it simply isn’t true.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.