Aldi Goes Dickensian With Christmas Campaign Aiming to Feed 1.8 Million British Families

Footballer Marcus Rashford lends his support alongside brand mascot Kevin the Carrot

As part of its Christmas campaign, which riffs on the Charles Dickens’ story A Christmas Carol, retailer Aldi U.K. will aim to provide 1.8 million meals to British families in need over the holiday and teams with footballer Marcus Rashford MBE in the process.