Peloton Remakes Classic Holiday Tale With a 'Hella-Swole' Scrooge Riding a Connected Bike

The campaign is the centerpiece of the brand's biggest media push to date

To break through his crusty outer shell, Ebenezer Scrooge had to see his life—past, present and future—laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol.

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