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To break through his crusty outer shell, Ebenezer Scrooge had to see his life—past, present and future—laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol.
But what if the old miser just needed an exercise-fueled endorphin rush?
Fitness giant Peloton has used the beloved Charles Dickens story as inspiration for its 2021 holiday campaign, putting a cardio-pumping twist on the narrative and casting actor-comedian Brett Gelman as the curmudgeon who turns over a new leaf through his sweat sessions.
The first spot in a planned trilogy, from creative agency adam&eveDDB, launches today as the anchor of the brand’s global fourth-quarter effort, which is “arguably our biggest media push to date,” Bryant Brennan, senior vice president, head of global creative at Peloton.
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