Aldi’s Kevin the Carrot Returns in Heartwarming Christmas Ad

McCann U.K. brings back popular veggie character for fifth year in a row

Aldi has brought back its popular veggie character Kevin the Carrot for its 2020 Christmas spot Aldi / McCann U.K.

LONDON—Aldi, the budget supermarket, has brought back Kevin the Carrot for its U.K. 2020 Christmas ad—marking the fifth year the veggie character has starred in the retailer’s festive spot.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.