After 74 Years, Uncle Ben's Will Become Ben's Original

The brand says it is turning over a new leaf with a new identity and purpose

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Food giant Mars announced its Uncle Ben’s brand will change its name to Ben’s Original, which “[signals] the brand’s ambition to create a more inclusive future.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in