What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech

Our editors forecast where the industry is headed after a year of unimaginable change

Adweek looks at where we were, where we are and where we’re going. Trent Joaquin for Adweek

A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset of a new year: When is recovery projected, and what factors will affect the timeline? Which sectors will see the most radical changes when all is said and done? And how are marketers, publishers and brands preparing for a new normal? Our editors break down where we were before the pandemic, where we are right now and, importantly, where we’re going.

This story first appeared in the Jan. 18, 2021, issue of Adweek magazine. Click here to subscribe.