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Adidas Originals has a long history of music collaborations, with the shoes previously celebrated by artists from Oasis to Run-DMC. Now Adidas is seeking to bring that musical connection to a new generation with the launch of Club Originals, the brand’s largest campaign since celebrating the 50th anniversary of its iconic Superstar shoe in 2020.
The effort kicks off with a 30-second film running across 16 countries and showing a party powered by a thumb-drive with the Adidas logo.
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