Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
David Beckham, Rita Ora, Pharrell Williams and Damian Lillard are not superstars. Or at least, that's what they'll tell you in this dramatic new "#OriginalSuperstars" spot for Adidas.
Johannes Leonardo in New York created the 90-second spot, which will be accompanied by six more 30-second executions. It's the agency's first work for Adidas Originals since being added to the brand's roster of agencies last year.
Filmed in black and white, the spot has a timeless feel to it as it celebrates 45 years of the iconic, three-striped Superstar shoe.