A School Shooting Is Shown From the Last Perspective You'd Expect in New Sandy Hook PSA

BBDO again tells a story of danger brewing in plain sight

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In its mission to raise awareness of the warning signs of school shootings, Sandy Hook Promise, formed in the heartbreaking aftermath of 2012’s mass murder of children in Newtown, Conn., has created some of the most stirring PSAs in recent memory.

Now the organization and pro-bono creative partner BBDO New York are back with an ad that follows up the highly praised 2016 spot “Evan” and last year’s “Tomorrow’s News,” which portrayed media coverage of a school shooting that hadn’t yet happened.

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