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In 2019, Old Spice launched “Men Have Skin Too,” an episodic campaign following a couple that shares a love for Old Spice’s line of moisturizing products. Starring comedians Deon Cole (Black-ish) and Gabrielle Dennis (A Black Lady Sketch Show), the spots feature a husband who is unable to hold onto his favorite Old Spice items due to his wife’s tendency to “borrow” them.

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