How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

Product integration is funny business for Snickers and others

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike up a ridiculous conversation about Snickers, with each repeating its "Snickers really satisfies" tagline over and over, punctuated by a shot of the candy bar's logo and hashtag. It was a funny and effective integration for the brand, one of three in the show this season.