Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
None of us know when it will be and what exactly it will look like, but unless we believe that western democracy is going to collapse, at some point we will encounter a new normal. While it may seem far off, brands need to start planning for it now. The most useful way to do this is not as a timeline, but as an objective roadmap grounded in evidence.