During a pandemic, “window shopping” has become endlessly scrolling through Instagram boutique feeds and navigating every category on a department store’s site.
The fashion and apparel industry took a punch from Covid-19 in March when online retail sales plummeted by 30%. But now, new data from ecommerce personalization platform Nosto shows that revenue has resurrected globally this month, rising 21% higher than the same time last year.
Visits, sales and orders have even surpassed where they were at during the same time last year, long before Covid-19, according to the Nosto report.
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