6 Grocery Trends Brands Should Capitalize On

How to surprise and delight consumers

Brands have an opportunity to make shopping more of an interesting and fun experience. KeithBishop, Getty Images

Everything we thought we knew about shopping habits and the grocery store has changed. We’ve come to expect arrows pointing one way down each aisle, plexiglass partitions between checkout counters and contactless payments. But, the pandemic has also deeply impacted consumers’ shopping habits: their needs and desires.

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Chris Lowery is president and CEO of Chase Design Group.