4 Emerging Trends Marketers Are Leaning Into Right Now

Brand marketers are striving less for perfection and more for value

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In recent weeks, the brand marketing community has rallied together over many virtual conversations and Slack chats to hash out the challenges, opportunities and perspectives we’re all facing today.

During these conversations, four core themes have emerged. These ideas are not only imperative for marketing in this current moment, but will become even more important as we move from crisis to recovery and beyond.

Embracing raw and less polished production

We’re living in a new reality of production challenges, but it’s becoming clear that consumers are open to (and sometimes, even prefer) raw, unpolished content from brands.

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